Digital Learning & Design Manager Alshaya Group – (2019- present)

• Built and launched the Customer Experience Hub—a company-wide digital platform accessible to all Alshaya store and restaurant teams. Designed to inspire, upskill, and connect employees through dynamic microlearning, engaging learning journeys, and a strong community space where frontline staff can share real success stories, feel seen and heard, and learn from one another. Brought these stories to life through comic-style visuals, infographics & motion videos that celebrate authentic moments from the shop floor.
• Earned 40 recognitions in 5 years, ending with a Platinum Award, for turning leadership ideas into clear, engaging content that truly connects with store teams.
• Designed and delivered structured learning journeys tailored to Retail, Hospitality, and Starbucks, curating accessible, relevant, and impactful content aligned with business goals.
• Developed branded content for social media campaigns and online advertising across Alshaya brands.
• Led end-to-end learning experiences – from discovery and research to design, production, and deployment – while aligning with organisational KPIs.
• Integrated AI across the design process to enhance efficiency, accuracy, and effectiveness.
• Recognised for translating leadership vision into engaging content that resonates with frontline staff.
• Regularly updated and maintained courseware based on feedback and analysis.
• Led the end-to-end design and delivery of digital learning solutions, ensuring smooth execution and high-quality standards through regular progress checks and reviews.

Senior Multimedia & eLearning Designer  Dubai Police (2016 – 2019)

• Led the end-to-end transformation of complex Dubai Police training materials into interactive eLearning courses and videos, including planning, scheduling, resource allocation, and budget management.
• Designed and developed engaging eLearning courses by collaborating with subject matter experts and applying instructional design principles.
• Created multimedia elements, including videos, animations, and AR/VR simulations, coordinating with specialists and vendors to enhance the learning experience.
• Managed and optimized the Learning Management System (LMS) to ensure user-friendliness, progress tracking, and report generation.
• Conducted quality assurance, content reviews, and testing to ensure accuracy, functionality, and compliance with design standards.
• Assessed training needs, identified learning gaps, and developed targeted eLearning solutions.
• Delivered high-quality results by collaborating with stakeholders to meet deadlines and objectives.

Multimedia and Digital Learning Designer International Computer Driving License (ICDL) – (2014- 2016)

• Designed graphics, illustrations, and infographics for ICDL digital courses.
• Created multimedia assets like videos, animations, simulations, and audio to enhance engagement.
• Used authoring and video editing tools to produce high-quality eLearning content.
• Edited and integrated multimedia assets for seamless functionality and user experience.

UI Designer Arab Academy for Science & Technology – (2012- 2014)

• Designed modern, user-friendly interfaces for the academy portal, ensuring an intuitive user experience.
• Created wireframes and interactive prototypes to test layouts and functionality.
• Designed graphics, icons, and visuals aligned with the academy’s brand identity.
• Determined the layout, typography, and placement of portal elements for readability and aesthetics.
• Collaborated with developers to translate designs into functional code, providing assets and specifications.
• Ensured consistency with brand guidelines and values in the portal’s design.
• Conducted testing to align design with user experience and functional requirements.